If you have the team, the time, and the energy, you should explore Google AMP (accelerated mobile pages). The upside is that your pages load nearly instantly from mobile devices. There have also been rumors that Google ranks sites built with AMP more highly than others.
User Experience
Focus on keyword placement within titles, headings, and throughout your text to enhance your searchability. Search Engine Results Pages (SERPs) have evolved, featuring not only organic listings but also various SERP features such as featured snippets, local packs, and related questions. These features provide additional avenues for visibility beyond traditional rankings.
Encouraging Social Sharing and Backlinks
Including a table of contents (TOC) in your content will improve user experience and help Google understand the structure of your content. Latent Semantic Indexing keywords SEO Anomaly help search engines work out the exact topic. Below I have broken out all of the different page ranking factors you need to consider from an SEO perspective. That’s why having an expert’s opinion on which ranking factors have proven most important in 2025 can help. These links show the crawl bots a content trail to follow, allowing more pages to rank and your overall website to perform better. While a few people listed this, bounce rate as we see it in Google Analytics in and of itself isn’t a ranking factor.
#6 – YouTube Links
Search engines and users need a bridge to cross from the old URL to the new. Before you can do anything meaningful with the crawl error report, it’s important to understand server errors and “not found” errors. For more accurate results, monitor and use the Index Coverage report in Google Search Console. You can sign up for a free Google Search Console account if you don’t currently have one.
There are plenty of articles that claim user behaviors influence rankings. Instead, valuable old domains have strong backlink profiles built up over years. While some keywords (topics) warrant comprehensive coverage, more than length alone will be needed to rank highly. At that time, bounce rate, as measured in Universal Analytics, was poorly conceived. This metric has been refined for GA4 and is now much more helpful for analyzing page performance.
- “Quality content is and always will be one of the most important parts of any website.
- A good content calendar keeps you posting regularly, prepares you for events and promotions, and helps your team work together.
- With this knowledge in hand, you now know how to improve your search rankings.
- Newly launched websites on brand-new domains may experience a temporary ranking suppression known as the “Google Sandbox effect”.
The reviews system aims to better reward high quality reviews, content that provides insightful analysis and original research, and is written by experts or enthusiasts who know the topic well. These provide tips on how to search in ways that might lead to more helpful results. Learn more about our approach to delivering high-quality information in Search. Passage ranking is an AI system we use to identify individual sections or “passages” of a web page to better understand how relevant a page is to a search. We have various “query deserves freshness” systems designed to show fresher content for queries where it would be expected.
However, it may happen that YouTube tests the video again for the keywords due to the update of the metadata and thus ranks it higher, regardless of the upload date. As explained, the algorithm is constantly changing – by using a YouTube SEO tool you can stay on top and track your results. But what are the most important YouTube ranking criteria you have to consider?
Before you can start optimizing for Google Maps, you need to create or claim your GBP. Without it, your business has no control over how it appears in local search results, and potential customers may see outdated or incorrect information. For example, you might be ranking on a page where very few users click, or your brand name may appear in a related search even when you are not relevant enough for engagement. Ensure your content is relevant, informative, and engages your audience.
If you’re new to SEO, you should absolutely make sure your website is friendly to search robots such as Googlebot. You can do this easily with online tools such as Hubspot’s Website Grader or Moz’s On-Page Grader, for example. One of the easiest ways to find out if you can rank for a keyword is to find the keyword difficulty score of your target keyword.